BridgeWords Community
Ideas and conversations about communication.
Perspectives on reputation, leadership, messaging, stakeholder trust and the realities of communications work.
Archives
July 2023 · December 2022 · November 2022 · September 2022
2023
July 2023
25 July 2023
Adapt brand values to human frailties
Brand · Leadership · Reputation
Brand values matter most when real people must apply them under pressure. The gap between aspiration and human behaviour is where communication leaders need to pay attention.
2022
December 2022
13 December 2022
Remember to float
Leadership · Resilience
6 December 2022
Remember to decant
Perspective · Leadership
November 2022
15 November 2022
Can ChatGPT do communications?
AI · Communications · Strategy
LinkedIn contributions
Communication planning must start with the business plan
Strategic Communications · Business Outcomes · PR Measurement
Wei Joo’s view is that communication strategy should not be developed in isolation. The starting point is the organisation’s medium-term business plan, with communications aligned to business milestones so that PR measurement is tied to outcomes that matter to the organisation.
Strong content starts with strong strategic thinking
Content Strategy · Thought Leadership · Writing
Good writing is the visible end-product of deeper work: research, stakeholder engagement, curiosity and clear thinking. BridgeWords’ approach is to sharpen the thinking before polishing the words, because strong content depends on a strong strategic foundation.
Prioritise stakeholders before a crisis hits
Crisis Communications · Stakeholder Management · Reputation Risk
Stakeholder prioritisation should be an ongoing management discipline, not something invented during a crisis. Assessing stakeholder influence, legitimacy and willingness to engage helps determine who should be engaged first, how each group should be approached and when communication should take place.
Ready for a CHAT over coffee?
Email weijoo.ng@bridgewords.sg or tell us what you are trying to achieve. We will help identify the clearest way forward.